I’m constantly having conversations with my authors about what they can do to garner more publicity for their books—whether it’s hitting the road, using the Internet, or contacting booksellers. While I think we have come up with a number of great ideas, no one does it better than marketing genius Seth Godin. Not only can Seth teach you everything you need to know, but he’s actually an entertaining and enjoyable read. If you haven’t ever read even one of Seth’s books, you need to do so, or at the very least check out his blog: http://sethgodin.typepad.com/.
I’d also love to hear from you. What brilliant marketing or publicity campaigns have you participated in or seen in action? And another question—Where do you think authors make mistakes or errors in judgment when it comes to publicity and marketing?