What do you think of publishing companies who open a new line—examples might be the Flux line or the new Carolrhoda YA line—is this a good thing, in your experience, for new authors? Or can it stall their career if the line itself doesn’t take off?
It’s always a good thing when publishers decide to begin a new line. It usually means that they’ve had success with a type of book (mysteries, erotica, or YA) that they are currently publishing elsewhere and have made a decision to give this genre more credence and a bigger presence. It’s also exciting for authors because it means that the publishers are looking for new, fresh voices to launch this line and will probably put some real promotion dollars behind the launch (the first few months the books are published).
Can a failed line stall an author’s career? Yes. But a failed book can stall an author’s career. So can a long illness, an editor leaving for a new job, or a book that for whatever reason just doesn’t take off. In other words, we can’t predict or sometime protect ourselves from what might eventually stall our careers. If there’s a new line opening with a reputable publishing house, by all means jump on the bandwagon if you’re invited.