I was curious about your take on author blogs. First, do you think author blogs sell books? Second, do you think revealing personal information, even when presented humorously, is appropriate? Over time I’ve found myself disenchanted with some authors after reading posts about the inner-workings of their marriage, as an example. I understand the need to entertain and for blog readers to feel that they are seeing a slice of an author’s life, but is there a fine line between professional promotion and too much information?
Confession time. I don’t read that many blogs. I read a few here and there and I love it when people clue me in to an interesting post (hint, hint), but I don’t spend a lot of time surfing other blogs (although I do check out Nathan Bransford daily, because he is extremely clever). I’m not part of author fandom. Actually I’m not much of a “fan” in general. I never hung posters from Teen Beat on my wall and I never wrote fan letters to the Duke Boys. I guess what I’m trying to say is that this is probably a question that’s best put out to readers. Do you read author blogs? Do they make you buy books?
My opinion. It can’t hurt, but it needs to stand out. You need to provide readers with something more than just a daily rundown of your life to make it interesting. I do think readers like getting a personal taste of who you are, but no one wants the minute details of your life. When asked by my own clients if they “have to” blog, my answer is always, You have to want to blog. I don’t care if you blog, but if you do you need to commit. You either need to join up with a group or you need to decide that you are indeed going to blog every day. Let me ask you this? Would you come to this blog regularly if it wasn’t daily? Probably not. You’d forget.
I think this is an interesting post for regular blog readers. Do you read author blogs? What do you like to read in them? Do you prefer individual blogs or group blogs? And for those authors who do blog (great time to promote your blog) do you have any parameters for yourself and your blog? Do you think it helps your sales?