One of the things I love about conferences is the swag, all the free fun stuff you get just for walking in the door. But after looking at all of the swag I got at this year’s Romantic Times conference (this is just the stuff I got for walking in the door and attending one party), I have to wonder how beneficial swag is to the authors who hand it out.
For regular followers of the blog, this isn’t a new conversation. Not even close. I’ve always wondered if all of those bookmarks, postcards, and pens really sell books. I’m not convinced they do. At least I’ve never bought a book based on the swag, and these days, bookmarks are even more useless. I try to save them, I try to use them, but they keep sliding off my ebook.
So I went through my swag and here’s what I found:
Laptop-style work bag–love. Will definitely use
Two canvas shopping bags–added to the collection for grocery shopping
Pen–I can always find a use for another pen (especially a good one)
Ice scraper–if my kids don’t confiscate it, it will be great for the glove compartment
Two fans–the hotel was so hot I added one to my purse
Notepads/notebooks–always good to have
Candy–tossed most, kept Werthers (yum)
Bookmarks–tossed without looking
Postcards–tossed without looking
Author bracelet–passed to kids
Books–definitely took those home
Chapter samples–kept both to read on the plane
Can cozy–love these. There’s nothing better than watching a manly man drink beer from romance author’s can cozy
Number of books bought based on swag–probably zero.
What about you? Swayed by swag or just overwhelmed by stuff?