We live in a world where everything changes daily and changes quickly. And just as those changes happen, so do my thoughts on the many opportunities available to us. When the blog post I wrote on Twitter v. Facebook posted, it made me think a lot more about the two places, and I think some of your comments helped that as well.
When it comes to marketing I think it’s pretty fair to say that everyone is looking for the quick fix. We all want to spend as little time as possible doing the marketing we know is necessary because, truthfully, we want to write our books. And of course you know how important that is because when all is said and done, the only thing that matters is the quality of your book.
Unfortunately, Twitter and Facebook, and other social networking markets, are not the time-savers we either like to believe they are or have convinced ourselves they are. Gone are the days when marketing meant taking a design to the printer, ordering a stack of postcards or bookmarks, and sending them to bookstores. Not that it was easy work, but it was a one-time deal (per book). You maybe took a day or two, or a week, out of your writing schedule to complete the job and then you moved on. Now marketing is 24/7, and if you’re going to be good at it, and use it successfully, you have to do the work, which is a lot.
As I said in my earlier post, Twitter is great for connecting with new readers. It’s a way to connect over publishing news, world news, or just pass along your favorite muffin recipe. It’s a constant conversation with strangers, but strangers who just might find you interesting enough to want to learn more about you and buy your books.
Facebook is for fans. On Facebook people seek you out. Your status posts are not for public consumption. They are for your “friends” only. Therefore, Facebook is a way for you to connect with those who want a connection specifically with you. It’s the place for you to talk about your upcoming book and connect with those readers in a conversation. It’s the place for you to find out which of your characters is the most beloved or who they would like to see killed off in the next book.
I think both Facebook and Twitter can be hugely beneficial to all authors, but only if they are something you connect with as well. They aren’t easy to use and they don’t work if you don’t use them properly, but if you do, wow, you can really find something special there.