Once an author gets published there is so much she needs to learn and do. Besides trying to understand the publishing process and what can be expected from the publisher, she needs to suddenly become a publicist and marketer, in addition to being an author.
- Become your pen name. If you write under a pen name make sure that in everything you do that’s the name you work under. It’s your name tag badge, your introduction, your everything. So choose wisely.
- Include a bio. Always let readers know who you are. It doesn’t have to be long, but a bio gives some insight into you and, you never know, someone might grab your book simply because they too are from Ohio.
- Make it interesting. Have an Instagram account that you’re using for publicity? Make the pictures worthwhile and interesting. Use the filters and make them pretty. In other words, whatever you’re doing make it something worth sharing, a picture, a Tweet, a quote that others will helpfully pass along to others.
- Put in the effort. Take some time to come up with creative answers (not just a cut and paste from your last interview).
- Plug your books. Big! Don’t just include the title after your name, give a one or two sentence description, include the name of the series (if there is one) and send a copy of the cover of your next (or your last) book. Give them a visual to go with your title. Make yourself unforgettable.
- Show them where to find you. If readers like what you have to say they’ll want to learn more. Don’t just include your website, but give them everything you’ve got–Facebook, Twitter, Instagram, Pinterest, GoodReads. Go big or go home they say.