I always tell my clients to manage social media in a way that works for you and that makes it fun for you. It makes it sound so easy, but for anyone on social media or looking to build a brand, you know it’s a juggling act at best.
My social media is varied and while some of it is for work, I do have a few accounts that are purely for pleasure. As a business professional, which we all are, I think it’s important to know when to have that divide. For BookEnds I have the blog of course, Twitter, a Facebook page and BookEnds has a BookEnds Facebook page. I also have a LinkedIn page which I constantly consider deleting in the hopes that I’ll never have to look for another job again.
Obviously I seem to have a handle on the blog. Of all my social media it’s the one I spend the most time on. For a while I debated whether or not the blog, or blogs, were still viable, but now I think I just do it because it’s something I enjoy.
Twitter is easy for me. I feel like I can check it when I want and ignore it when I have to. I like how instant it is and I like how the responses happen quickly. Beth manages the BookEnds Facebook page so luckily all I have to do is send her updates and check things as I feel like it.
It’s my own Facebook page that I struggle with. When I first opened the account I accepted all friendships and suddenly that became so overwhelming. I would log on to see updates from thousands of people I didn’t even know. I tried to make a group just to keep an eye on my clients, but even that feels overwhelming, especially since I don’t do it daily. So do I dump Facebook all together and just accept that it is what it is or do I keep it active for people who aren’t on Twitter, but like to read my updates via Facebook? Do I simply make sure it’s something I check daily and accept all friendships, but only pay attention to the group (if I remember to add people)?
I don’t like having a social media page that goes unchecked and unloved, but it’s a conundrum for me as to how to fix that without regrets. Isn’t it funny that I should have such anxiety over a Facebook page?