I’ve done similar blog posts to this, but lately I’ve been thinking more and more about promo materials. Maybe it’s because we have a new logo and I’m obsessed with putting it on everything. Okay, no maybe about it, that’s exactly why.
The Goody Room is one of my favorite places at a conference, but I’ll be honest, I bypass every single piece of paper in that room and go for the stuff. I always bring back pens and post-its for Beth and make sure to grab can cozies, notebooks and chapstick for myself. I’ve never picked up a bookmark, postcard, or anything else that strictly tells me about the book.
The question is, do any of those things sell books? Do you remember BookEnds because you grabbed our pen in a Goody Room? Is that why you submitted to us? Somehow I doubt it. However, they are fun. There’s something thrilling about having your own promo material and handing someone a pen with your name, or your company’s name, on it. It makes me proud.
I did a recent poll of my team to find out what materials they’d like to have the BookEnds name on. I’m hoping to order more pens in the new year, and definitely looking into notebooks. It seems that when it comes down to it, pen and paper are what we like best. Although a cool coffee mug wouldn’t be so bad.
When deciding how to spend money on promo materials, or if to spend money, I think you need to decide what you want out of it. Are you doing it because everyone else is or are you doing it because it excites you to have something to hand to people, and maybe use as a conversation starter? In my mind, the ability to have something to hand to people, to share with them, is worth a lot more than a stack of paper in a Goody Room.