I had an author talk to me the other day about her Twitter posts and how disappointed she was in the reach or the impact they were having. The first thing I noted was that I had never seen any of her Twitter posts. I’d never been able to ReTweet on her behalf, or even see what she was doing to comment. Apparently, most of her posts are later in the day, when I usually log off. It’s the schedule she’s set for herself to maintain a solid writing schedule. Which makes perfect sense. Except when it doesn’t.
Time management means setting a solid schedule you can keep to. Writing a certain number of hours per day, allotting set times for social media so you don’t get sucked in, and only taking phone calls or meetings during specific hours all make perfect sense. Until you think about the marketing end of it. By maintaining a set schedule with your social media posts you could be missing a huge piece of your own audience. Will readers in CA ever see a post that’s set to run daily at 8am EST? What about those early birds who log off Twitter by 11am? They’ll likely miss your late night, or even late afternoon posts.
Obviously we can’t please, or reach, everyone, but changing up the times you post, even a little now and then, might help you find those people who have yet to see how clever you are.