Querying authors often think of an agent as the entrée to a publisher. Our job is seen as the person who submits the manuscript. The truth is that is the smallest piece of our job. Once we sell the book the real works begins. In this post, I’m going to skip over all the information contract negotiations, editing, and guidance into the world of publishing. I’m going to focus on marketing.
About 6-9 months before your book is published we’re going to need to start talking about marketing. This can take many different shapes, but definitely includes the agent. We will advise you get started on your social media (if you haven’t already) to determine who you plan to be online. We’ll advise and even consult on web design and, most importantly, we’ll talk with your publisher’s marketing team about their plans, what they might be missing, what might will work or not work for your book and what sort of innovative ideas we can come up with to push your book to the next level.
An agent comes with experience from working with other authors so involving her as much as possible is definitely to your advantage.