I got a huge proposal package in the mail recently. One marked perishable. You know what that means? That means a yummy bribe. Someone out there has decided that the best way to charm and win me over is to send an amazing box of chocolates along with the proposal. Well I, like almost everyone else, love a good box of chocolate and I always love a gift. But let me tell you, other than making me feel a twinge of guilt, this gift isn’t going to do much of anything for you. When evaluating the proposal it’s all about the proposal—the writing, the marketability, and whether or not I can sell it. While gifts are always nice, don’t waste your money. Instead spend your time and energy making your proposal the best it can be.
And by the way, I prefer all dark chocolate since it’s the only kind of chocolate we’ll eat at my house 😉