[Breathing a big sigh of relief.] Finished, done, the query critiques are all posted. First let me apologize for not getting to all of them. I just didn’t have it in me. But please do give me some credit. Originally I only promised five and in the end I did just a few more. I hope you were all able to learn something from my comments.
Before ending this little lesson I wanted to talk a little about some of the comments I received and about queries in general.
First things first, saying thank you. I know this raised the ire of more than one of you, and so of course I continued in that vein throughout my comments. It’s kind of fun when you all get worked up 😉 The truth though. I couldn’t care less whether or not you say thank you. So why did I put an emphasis on it at all? Simply because as a marketing professional (which is a great deal of what my job is) I think it weakens the message to try to thank your potential buyers before they’ve even done anything. With a critique my job wasn’t to praise you. It was to make your letter the strongest it could possibly be. Is it wrong to say thank you? Absolutely not! I love to thank people for the things they’ve done. However, when making a sales or marketing pitch it does weaken your message. And that’s all I’m going to say on that subject.
Second, and most important, you need to realize that there is no right or wrong to a query letter. A strong query letter is written in your voice, it grabs the reader’s attention and makes them want more instantly. When I read a query letter I should know exactly what a book is about in one paragraph or less. I should know who the author is and what her credentials are to write such a book and I should know how to contact her. The rest is a wash.
I hope you’ve learned from these critiques how to strengthen your own query and I hope you’ve also realized that, like writing a book, no one is going to be able to tell you exactly how it has to be done. That’s something you’ll have to learn on your own.