An Author Questionnaire

Publishers frequently send out author questionnaires to help them create and plan their publicity and marketing campaigns. Now, not all publishes do this, so don’t panic if you’ve never done one, but they are a great resource for publicists and marketing managers when talking about your book and pitching it. I also think they can be a great resource for planning your book and for creating your own marketing campaign (because querying is really a marketing campaign). Some of the questions really get to the heart of things like hook and how to differentiate yourself. So I went through the questionnaires I have and pulled a few questions that I thought might be useful to authors in the planning and writing stages.

  • What are the main points about you and/or the book that should be emphasized to the media?
  • Who do you think will buy your book (i.e., your market)?
  • If you could construct an interview for yourself, what questions would you want to be asked? Can you come up with about 5 to 10 questions and answers for this self-interview?
  • Are there any anniversaries, occasions or events upcoming to which we might tie the publicity for your book?
  • Is there any competition for your book? How are the other books alike? How are they dissimilar?
  • What was your inspiration for the book?
  • Who are your favorite authors?
  • Tell us anything about you as a working writer that you think might be interesting or unusual.
  • What do you hope readers will learn/discover from reading your book?

Now some of these might seem easy, but really sit down and think about them and how you would answer these if you found yourself face-to-face with an interested editor, agent, or on Oprah talking about your book.


Category: Blog



  1. Great post, Jessica. Excellent questions to help plan, prepare and better communicate with our readers and publishers.



  2. Jessica,
    I’ve completed a couple of these forms now, and they really make me think. Now I find that it’s helpful to stop from time to time in the writing process and do my own marketing questionnaire. And, if I don’t have a good idea about #1, it’s time to go back and reshape the work.

  3. These are great. Though I have a really good grasp of the market and what they will take away from my book (and why they’ll actually want to buy it),the ten interview questions is really making me think.

  4. LOL–I just finished filling out my very first author questionnaire and it took me TWO DAYS! I was shocked–had no idea it would be such an involved process, but it really made me think about the book and my career in ways I hadn’t thought of before. Definitely an interesting experience (and one I hope not to do again for awhile!)

  5. For my local newspaper’s book recommendation colum, I interviewed Angie Fox, author of THE ACCIDENTAL DEMON SLAYER. It was obvious she had already thought about the questions I asked her BEFORE I even asked her. She knew her stuff and was able to get back to me quickly. Very professional. I can’t wait to recommend her book.

  6. Thanks, Jessica! I am getting ready to write a different kind of query–more about me as a writer than a specific book–to an agent (for my kids’ fiction!)who wants more of that angle. These questions are going to be VERY helpful. 🙂

  7. If only I could be sure that my publisher actually read my form. It seems that the publicity department hits “send” with the form, but then displays no evidence later of having used it.

    It’s easy to email a form, much harder to make the most of it.

  8. Great post! I don’t think writers realize how important it is to “drill down” the answers to these questions–or the importance of considering them during the writing process as well as after.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.