With the restructuring at Berkley/NAL I’ve had a lot of great talks with clients about their careers and publishing careers in general. Unfortunately, in this case, we were forced to have these conversations because with any merger/restructuring, authors are going to feel the impact, good and bad.
When new people are in charge (of anything) things will change and in publishing that usually means the publisher will take a closer look at what’s working and what’s not and some authors will feel the fallout.
It is always difficult for an author to face the fact that something isn’t working or is no longer working. There’s nothing worse then putting everything you’ve got into a book series only to learn that your contract won’t be renewed (that you won’t be offered to write more books in the series). For every author during a time like this there’s always a feeling of loss. I mean face it, I’m not sure there’s any author who feels good about not finishing the story.
Sometimes though, that non-renewal might in fact be the smartest business decision anyone ever made for you.
For so many years writers spend all of their time focusing efforts on being published. An incredible goal to have. However, once you are published your goals need to change. No longer is your goal to be published, and it should always be bigger than just staying published. Your goal is now to build a career and continuing to write books that are reaching fewer and fewer readers with each book does not a career make.
In fact, there have been times when I’ve talked to my clients about ending a series even if the publisher is offering on more. If we can see the writing on the royalty reports and we know numbers are going down why would we want to continue on that road? It’s certainly not building anything.
So instead of seeing a non-renewal as a personal insult or as a publisher who doesn’t like the kind of thing you write, look at it for what it is, an opportunity to make some career shifts, something every business has to do from time to time. After all, Coca-Cola hasn’t had the success it’s had by only putting out a cola. When consumers wanted lemon lime they created Sprite and when water became trendy they added Dasani.
While every business owner will mourn the loss of books they love writing, no successful business owner closes the business. Instead she takes a close look at what the market is begging for or wants and checks her back pocket for which ideas fit those needs.