Last year I wrote a blog post about the importance of protecting the author brand. While I had a lot to say, one reader said it best:
In my opinion as a reader, expressing views or complaining as an author is such a slippery business. Indeed, I unfollowed authors (you probably know by now I do reading like other people do opiates so yes, I follow a number of authors) because their personal views on controversial matters shone through and I suddenly began to see the PERSON instead of the BRAND. Now, that’s bad and very dangerous. People identify with your writing; they INHABIT your stories when they read them, they internalize them, they read them with their own inner voice and make your stories THEIRS. That’s why they buy your stories. When you, the author, become a person, then you kick the reader out of the stories and inhabit them yourself. This is how I honestly feel about it. I’m also a writer, but I’ve been a reader for much longer, and felt the need to express my view as a reader here.
This doesn’t mean you can’t have personal views on controversial matters of course, but personally, I’ve alway been cautious about sharing my personal life and personal opinions in business situations and this is the one of the many reasons why. To put it simply, I don’t want to complicate things. I want people in the business world to think of me as the business person and the agent I am. I’ll keep religion, politics and opinions on potty training to my personal Facebook account.