Spring cleaning begins for me in January. I’ve set up my goals, I’m reorganizing my Client Notebook (where I track the status, dates and all other pertinent information for each client), I cleaned my desk and I cleaned up social media.
Social media should be a lot more than just a place for you to shout out your successes. Social media is about engaging with other writers, agents, editors and potential readers. It should never be used as an advertising platform only (a place where you schedule a bunch of regular, but predictable posts and walk away). When it comes to business I’ve found Twitter is my platform of choice. I like to see what people are saying, catch up on news, both publishing and otherwise, and connect with my own clients as well as other writers and authors. I like answering questions as well as sharing information about BookEnds, and daily agent life. For me Twitter is a place where I can pop in and out quickly. Facebook has become a little more overwhelming.
This weekend I spent about an hour cleaning up my Twitter feed. It had gotten bogged down with useless information, or Tweets that no longer pertained to what I wanted Twitter for. When I first signed up I followed a lot of different people, in my case a lot of chefs I admire, but over time I realized that was not the kind of information I went to Twitter for. I find Instagram better for my chef feeds. I like the tasty-looking photos. So I streamlined. I went through Twitter and unfollowed over 200 people. There’s no reason for any of these people to be offended, it was nothing personal, it was simply a matter of controlling my feed so I was seeing what I wanted or needed to see.
Some of the criteria I used when cleaning house:
Part of any success relies on efficiency and that includes making your social media as efficient as you can. If you’re regularly scrolling past the same Tweets to get to the information you actually signed on for maybe it’s time to clean up your Twitter.