There are a lot of opinions about the good, bad, and ugly of social media. There are people who love it and people who refuse to engage. I don’t know that there’s any right or wrong to either opinion, but I do know that social media is here to stay and avoiding it completely is difficult.
On our video recommendation to Tweet Wisely a reader asks:
For some people social media in all forms is social poison. I am one of those as I could not be less interested in the phenomena. Younger people thrive in it and for them it is air and water, but for older people, like myself, I just do not find the idea enticing. I have so many things to do with my time besides sitting or standing hunched over waiting for the next snarky comment from someone I will never meet as though my life’s worth hangs in the balance.
I am at the point of deciding between traditional and self-publishing but both seem to depend heavily on promotion through social media. If I do not engage in social media – and I just can’t see myself doing it – how much will that cripple me as a hopeful author? Will it prompt an agent to think twice before representation if I am unwilling mule to travel that road?
This discussion about using or not using social media is one that comes up a lot and one I recently discussed on the blog in Social Media as a Marketing Tool for Authors. Whether you like it or not, social media is the best way to reach readers and build a brand. No other platform allows you to tell thousands of people about your book. In fact, there probably has never been anything as far-reaching as social media.
You can opt to stay off all social media. I’m not going to tell you otherwise, but you might also want to consider that you’re selling yourself short by doing so. Social media might be a place where young people watch for snarky comments or a place to personally connect with others. It is a place where writers engage with agents and publishers and bookstores connect with readers and writers. It is whatever you want to make it.