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The Art of Promoting Your Book

All good businesses need a strong marketing plan and good promotion. Your author brand and your business as an author is no different.

We all know that social media plays a huge role in promotion. It does for BookEnds and it does for authors. Before the existence of Twitter or Facebook, we had the blog. Before that, we had to reach out to writers conferences and groups just to let people know we existed.

Luckily, your social media isn’t the only game for promotion. In addition to the work you do on your own accounts, your publisher will work with others. They will contact book bloggers and reviewers. They will set up cover reveals and Instagram stories. All of which build your brand and, for the reviewers and bloggers, hopefully, bring more readers to them.

This is great! The more exposure, the better. But with this exposure comes more expectation and, yes, more work for you. Or, easy posts. It really depends on how you view it.

The relationship between authors, book bloggers, reviewers, and influencers is about give and take. It’s great that these people are willing to promote your book, but they aren’t necesssarily doing it without expectation. In exchange, they want you to promote them. Harmony.

The best thank you to give these influencers is your own promotion. Did you get a great review? Retweet it with the link. Drive traffic to that site. Is someone heavily promoting your book via Instagram? Share that post, thank them. Drive new followers to their account.

Book bloggers, reviewers, and influencers also have brands to build. While, yes, they love books and authors, they also want to build something for themselves. Build connections with these people is a great opportunity to promote your own brand. It’s also a way to build relationships that will further you with each new book, as well as thank them for what they are doing for you.

Category: Blog



  1. Not that I’m at this point yet, but I’m curious, how do you balance promotion versus other stuff in social media? I know that I’ve unfollowed authors who only talk about their books and just promote, promote, promote, because that gets boring. Is their a rule of thumb or some unspoken etiquette to manage this well?

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