It’s impossible to discuss social media without discussing the number of followers you have. It matters. Or does it?
If you are writing fiction it does NOT matter. I do recommend you have social media for a variety of reasons that I’ve outlined in other blog posts*. Social media is important and if you’re not on it, get on it. Explore it, learn it and discover what you like, because as you build your author brand you’re going to need it. Have fun with it, but don’t worry about the number of followers.
Social media numbers will grow as your brand grows. That’s all that matters.
If you’re writing nonfiction, especially anything other than a memoir, numbers matter. Most nonfiction sales are heavily based on the author’s brand and like any brand, followers count. If you are writing a business book, a cookbook, or a personal empowerment book we will look at your audience. How many people know you well enough to want to buy this book matters.
No matter the numbers, what matters is the book. What we care about more than anything