You wouldn’t expect a new restaurant owner to open her doors without first researching what’s hot in the food world. Jello salad and tuna noodle casserole just don’t have the same sales potential
Authors, as business owners, should be just as vigilant about researching and keeping up on the publishing industry. Chick lit doesn’t have the same selling potential in today’s market as domestic suspense. Keeping an eye on the market and understanding market conditions will assist you when building a career.
I’m not blind to the fact that
If what’s selling changes so frequently, how do I write keep up?
Knowing how things are changing and potentially modifying your style accordingly is what builds a long-term career. It doesn’t mean writing to the market, it means shifting as the market shifts. The same way your favorite restaurant changes the menu to remove dishes that are no longer selling.
If you’re a chick lit fan and that’s the only thing you know how to write I would suggest looking into women’s fiction. Is it possible to modify and grow your voice and style to change from chick lit to women’s fiction?
Making these changes shouldn’t change who you are as a writer as much as it should help you grow as a writer, which is the goal I hope.
Knowledge is power and while we’ll always say write what you love, understanding the market is what will also help you create something you still love for a market that will love it too.