Your brand is what other people say about you when you’re not in the room–Jeff Bezos=
Finding Your Three Branding Words
If you were to walk into a room where people are discussing you what three words would they use to describe you? This, according to Liz Dennery Sanders of SheBrand, is the perfect way to find your brand.
Imagine you’re attending a publishing cocktail party and your publisher is selling your book to someone else. How would they describe you as an author? Are you dark? Sweet? Do you write poetically, or humorously?
Living Your Brand
Once you determine what three words describe you and your personal and/or author brand, it’s not enough to know. It’s something you need to live and foster. In everything you do you need to represent that brand.
At BookEnds, I determined long ago that we are accessible, advocates, and work with integrity (I couldn’t think of how to break that down into one word). With everything we do, I expect that I, and my agents, will live that brand.
Brand is Beyond Genre
When we think author brand we often think genre. If I’ve written historical romance I must always write historical romance. Not true. Your brand is you as the author and the style readers can expect no matter the genre.
If you write humorous or light historical romance you’ll likely write light contemporary romance or YA. That being said, maybe you want your brand to be historical, in whatever age group or genre you write. That too could be your brand.
Whatever you choose your brand to be (and you can and should decide yourself), a successful brand is one that is well-lived. I work hard, whether on the blog, social media, or in person to always be accessible, an advocate, and to work and live with integrity. I’m sure at times others have thought I’ve fallen short. I’m sure at times I’ve fallen short. Brands aren’t infallible, but knowing what yours is and working to achieve it helps you better build a strong business (as an author or otherwise).