In 20 years of
As an author, brand owner, and business owner (your author brand
Instagram, Facebook, Twitter, and other social media sources are terrific for connecting with people and readers. However, you control none of it. We all saw that very clearly a few years ago when Facebook changed their algorithms and suddenly authors had to pay to connect with readers. And
Your website and email lists are the only
I can promise when I post that blog on the website I own or email it to our subscribers or when I post my videos on the website I own that my readers and authors can see it and find it. And can find it for years to come.
So while you’re busy posting on social media because you’ve been told that reach is important, don’t ignore the one thing you own and control. At BookEnds, we still put most of our energies into our website. It’s what we control and it’s the face of our business.