That’s not good enough–the four hardest words I have to say. Almost daily.
That’s not good enough is so often why a submission or query gets rejected. That’s not good enough is why I’ll push my clients for yet another round of revisions, even when we’re both exhausted.
Of course, “that’s not good enough” isn’t reserved just for authors. It’s also a phrase I say to myself and my team when we are setting our goals. And in contract negotiations. Always in contract negotiations. That’s not good enough is said when we’re editing our YouTube videos, shooting for Instagram, and designing our website.
That’s not good enough means I know we can do better. I believe in the author and their ability to write bigger and better. I know the book can be more. It means our video can be stronger (and the volume louder) and the website more user-friendly. It means we should push ourselves further because I believe we can.
When I’m willing to tell someone that’s not good enough it means I believe in their abilities to do better or do more. It’s a stance that says I have faith in them. I see their potential and I want to bring it out.
It’s not always easy to tell someone that’s not good enough and it’s even harder to hear it. I know the eighth round of revisions is exhausting, I know facing your fears to set higher goals is scary. Telling you that’s not good enough is scary. It could mean the difference between a great book, and a lost client.
When facing rejection and revisions step back and ask yourself, is it really good enough. It doesn’t have to be perfect. It just has to be good enough.